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The web site blog.vintagefringe.com states the following, "Style Trend The Cozy Shirt Dress." We noticed that the webpage also stated " Simple and sweet we love this Diya Stripe Cozy Jersey dress." It also said " By Velvet by Graham and Spencer. Its soft, comfortable, and long sleeved. Who could ask for anything more this winter, right? How does this one dress accomplish all of that? Or the Velma Jacket. Posted in Fall and Winter Fashion. Velvet by Graham and Spencer. Velvet by graham and spencer." The header had designer style as the highest ranking optimized keyword. This keyword is followed by vintage style, designer clothing, and ella moss which isn't as urgent as designer style. The other words blog.vintagefringe.com used was ella moss dresses. ella moss tops is included but might not be understood by web crawlers.